About Us

Tortue is built on three things we hold dear: having fun, French fashion, and our female friendships.

We’re a close-knit group of 20 women—each wonderfully different in style, shape, and story—but united by a shared love of beautiful clothes and a deep commitment to helping other women feel confident, seen, and valued.

We’re often called the “hairdressers of fashion”—because once you find someone who truly listens and understands your style, you’ll look forward to your next appointment. That’s what we offer: personal styling built on honest and supportive relationships. We take the time to get to know you, understand your wardrobe needs, and build lasting connections. While curating an amazing capsule wardrobe many of our customers become genuine friends—and that’s something we’re incredibly proud of.

At Tortue, it’s never just about the chic clothes and creating fabulous capsule wardrobes. It’s about connection, confidence, and a bespoke shopping experience that’s as personal as it is stylish.

Why We Do What We Do

Tortue exists to empower women of every age, size, and stage of life to feel stylish and self-assured, through exclusive French fashion and exceptional, personal service.

Our guiding values are simple, but powerful:

Friendship · Fun · Trust

The Tortue team are proud that we work together with authenticity, empowerment, mutual support, respect and resilience. This brings us joy, personal growth and incredibly valued relationships, and we work with our customers in exactly the same way.

Meet Nina

Our Founder and Managing Director, Nina, is based in Southampton, where she leads the team and oversees our website, logistics, ordering and fulfilment operations. After suddenly losing her hearing three years ago, with the support of the team she continues to lead with warmth, resilience, and pride. We understand life is not always straight forward and friends are important. Like the stylist team, Nina is always happy to chat—whether by email, through our website’s chat feature, or in our exclusive customer Facebook group, Style Online with Tortue.

Nina is passionate about empowering women to do 'whatever they choose'. That includes wearing great clothes because we do amazing things when we feel great and a great outfit can give such a boost. That's why Tortue clothes have the hashtag #clothesforcompliments. When you are shopping with your friends, you can totally see on the stylist and your friends faces when you are trying on a winning outfit. We are all different and Tortue embraces that.

The stories from customers on the difference the Tortue experience makes to them gives us such joy and reward. That special moment when you find a great perfect for you outfit stays with you. Each time you look in your wardrobe you see those clothes and the same warm confident feelings come back, you'll reach for them time and time again making them such a great investment. Compliments work in the same way, we stand a little taller, we're a little braver, a little more smiley when we feel confident in our clothes.

The team excel at helping you create outfits and lots of different combo's and looks. We even remember what you purchased in previous seasons so we can easily update and refresh your wardrobe. Gone are the days of having items hanging in your wardrobe with tags on because you never wore it as it's lovely but it doesn't work with anything else!

We love working with and getting to know our customers. x